Two solutions from Q:chi, built for two different challenges. Here is a clear guide to which one is right for your organisation, or whether you need both.
Talk to Our TeamHarmoni and Affiniti are designed for different teams solving different problems. Here is what each one does.
Harmoni is a marketing operations workspace for CMOs, marketing operations leaders, and finance teams. It connects campaign planning, budget governance, spend management, and financial reporting in a single solution.
Affiniti is a channel programme management solution for partner operations, channel marketing, and finance teams. It manages the full lifecycle of partner incentives, funds, and compliance.
Harmoni manages how your marketing team plans, spends, and reports on its own budget. It is for the activity your organisation runs directly: campaigns, media plans, events, content programmes, and the budgets that fund them.
Affiniti manages how your organisation distributes funds and incentives to external channel partners, and how those partners claim, spend, and prove the value of those funds. It is for the activity your partners run on your behalf: co-marketing, MDF claims, rebate programmes, SPIFs, and deal registration.
Put simply: Harmoni governs your internal marketing investment. Affiniti governs your external partner investment.
A side-by-side look at what each solution is designed to do.
| Capability | Q:chi ) Harmoni | Q:chi ) Affiniti |
|---|---|---|
| Primary Focus | Marketing operations automation and budget governance | Channel partner programme management and incentive administration |
| Target Users | CMOs, Marketing Operations, Finance Directors, Marketers | Channel Operations, Partner Marketing, Finance Teams, Partners |
| Team Size | 15+ | Enterprise |
| Strategic Campaign Planning | ✓ Hierarchical planning from strategy to tactical execution | ✕ Not the focus; campaign management sits in Harmoni |
| Budget Planning & Allocation | ✓ Marketing budget planning with real-time control and multi-region roll-up | ✓ Fund allocation to partners with entitlement tracking and programme budgets |
| Spend Governance | ✓ Delegation of authority, pre-approved budgets, automated financial coding | ✓ Fund claim validation, payment controls, and compliance enforcement |
| Media Planning | ✓ Multi-line media plans with agency collaboration and reporting | ✕ Not applicable |
| MDF Administration | ✕ Not applicable | ✓ Full MDF lifecycle from fund allocation to claim to payment |
| Rebates & SPIFs | ✕ Not applicable | ✓ Programme setup, tracking, calculation, and payment management |
| Deal Registration | ✕ Not applicable | ✓ Partner deal registration workflows with approval routing |
| Partner Portal | ✕ Not applicable | ✓ Partner-facing portal for entitlements, claims, and collaboration |
| Purchase Order Management | ✓ Native purchase request initiation with ERP routing | ✓ Non-PO spend management and operational expenditure tracking |
| Compliance | ✓ Supports compliance with legislation and internal corporate policies | ✓ Meets ASC and IFRS recognition standards |
| Proof of Performance | ✓ Validation within marketing spend workflows | ✓ Full proof-of-performance validation with AI-assisted fraud detection |
| Workflow & Approvals | ✓ Marketing project workflows, task automation, approval routing | ✓ Partner activity requests, claim approvals, payment workflows |
| ERP Integration | ✓ Deep integration with SAP, Oracle, and enterprise finance systems | ✓ Integration for partner payment processing and financial reconciliation |
| Financial Audit Trail | ✓ Full audit trail for marketing spend governance | ✓ Full audit trail for partner fund compliance and revenue recognition |
| AI-Powered Insights | ✓ Analytics for marketing performance and spend optimisation | ✓ AI-assisted fraud detection and anomaly flagging on partner claims |
| Pricing | See Pricing Page → | Schedule a Call → |
The answer depends on where your marketing investment flows.
You plan campaigns, manage budgets, comission media, and report on spend to finance and leadership. Your challenge is visibility, governance, and control over internal marketing operations.
You distribute MDF, manage rebates, run SPIF programmes, and need partners to register deals and prove performance. Your challenge is compliance, fund tracking, and partner accountability.
Your organisation runs its own marketing operations and manages channel partner programmes. You need visibility and governance across both direct and indirect investment, with a single view for finance and leadership.
Many organisations start with one solution and add the other as their needs evolve. Our team can help you identify which challenges to address first and build a roadmap that makes sense for your organisation.
Harmoni and Affiniti are designed to work independently or together. Organisations that use both solutions get a unified view of their total marketing investment, covering direct marketing operations and channel partner programmes in a single enterprise system.
Finance teams see all marketing spend, whether it is committed directly through purchase orders in Harmoni or distributed to partners through fund allocations in Affiniti. Leadership gets a single, consistent picture of where marketing money goes, how it is governed, and what it delivers.
Both solutions share the same commitment to financial governance, audit-ready compliance, and the principle that every pound and dollar of marketing investment should be planned, approved, tracked, and accountable.
Your marketing resource management in one place
Your marketing performance in one place, in real-time
Freedom from spreadsheets, empowered to make things happen
Marketing budget and forecast reporting at your fingertips
Optimised automations and integrations with oversight of marketing campaigns
Manage your channel programmes and maximise incentivisation
Get your copy of our free guide, The All-Seeing CMO. Find out how you can establish the control and visibility you need by knowing exactly what your team is planning, doing and spending.
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